Blog.

Success and Fear

Lydia | 05.2016 | Thoughts

What is the difference between a hard-working person and a successful, hard-working person? I think about this a lot, as my job is essentially to make other people's businesses more successful. Read on to share some thoughts with me on the things holding us back from success.  Read More

New Year, New You

Lydia | 01.2016 | Thoughts

It’s January, which means it’s the start of a new calendar year. This period also triggers a series of other yearly cycles, such as Chinese New Year on 8 February and the UK fiscal year on 31 March. But in the online gambling world, our year ends and starts again with ICE.  Read More

You Are Not a Web Usability Expert*

Lydia | 09.2015 | Thoughts

“I drive a car, therefore I can advise car manufacturers on how to design cars.” “I use the internet, therefore I can advise my web designer on how to design websites.” One of these things is… very much like the other. Yet, time and time again, I see companies putting people with no user experience (UX) training into...  Read More

Are Leaderboards Bad? Part 6 (Final)

Lydia | 09.2015 | Promotions

This is the last entry in my series on leaderboards. If this is your first time here, you’ll probably want to start with Part 1. Over the last several weeks, we’ve looked at what leaderboards are, how they’re used in online gambling, how they and similar game design elements are perceived by experts of all sorts, and a bit of acad...  Read More

Are Leaderboards Bad? Part 5

Lydia | 09.2015 | Promotions

This is Part 5 of my series on leaderboards. Is this your first visit? You may want to read Parts 1, 2, 3 and 4 first. In this segment, we turn to academic research on extrinsic rewards used as motivation in social networks and gaming.  Read More

Are Leaderboards Bad? Part 4

Lydia | 08.2015 | Promotions

This is Part 4 of what’s turning into a serial of posts on leaderboards. Catch up on what you missed in Part 1, Part 2 or Part 3. In this segment, we look at two other Microgaming employees’ thoughts on leaderboards.  Read More

Are Leaderboards Bad? Part 3

Lydia | 07.2015 | Promotions

This is Part 3 of a series on leaderboards. Missed Part 1 or Part 2? In this segment, we’ll look a little at extrinsic versus intrinsic rewards and the overjustification effect.  Read More

Are Leaderboards Bad? Part 2

Lydia | 07.2015 | Promotions

This is Part 2 of a series on leaderboards. Missed Part 1? In Part 1, I travelled back to 2007 and my personal history with a type of leaderboard often used in poker, the rake race. In this segment, we’ll leave the gambling arena and see what gamification experts say about leaderboards.  Read More

Are Leaderboards Bad?

Lydia | 07.2015 | Promotions

This is Part 1 of a series on leaderboards. I will be looking at leaderboards in online gaming from various perspectives. I have been operating under the assumption for the last few years that leaderboards are inherently bad. In my opinion, they’re costly, ubiquitous and, for a large portion of players, demotivating. But people continue to ru...  Read More

Women in Gaming Awards 2015

Lydia | 06.2015 | Thoughts

This past Friday I won the Star of the Future award at the Women in Gaming Awards in London. It’s nice to win stuff, especially when it’s your competitors and other industry experts voting on it. I felt quite honoured.  Read More

The Deconstruction and Reconstruction of Brands, Part II

Lydia | 04.2015 | Brands

Not so long ago, I wrote an article for G3 on what land-based casinos should consider when moving online, The Deconstruction and Reconstruction of Brands. It has been a little while since I have published an article, so I quite proudly presented it to my husband after dinner one night and asked him to read it. When he finished, he said, “That...  Read More

Welcome to the PGS blog!

Lydia | 03.2015 | Uncategorized

Every month or so, I will put up a few words about something I think is interesting. I hope you will also find it interesting. Perhaps you could even join in the comments to take the discussion further.  Read More